| Advertising Conversion Export | Provides an export of attributed goal conversions for usage in ad networks like Google Ads so you no longer need a conversion pixel. | 5.4.2 | 260827 |
| Login SAML | Provides SAML-based Single Sign-On (SSO) support for Matomo. Works with any Identity Provider (IdP) such as OneLogin, Microsoft Entra ID, Google, and Salesforce. Try now for free. | 5.5.6 | 260824 |
| Heatmap & Session Recording | Visualise behaviour with Heatmaps and replay recorded visitor sessions to identify friction, validate design decisions, and improve conversion paths. | 5.7.2 | 260824 |
| Crash Analytics | Detect crashes to improve the user experience, increase conversions and recover revenue. Resolve them with insights to minimise developer hours. | 5.0.17 | 260824 |
| A/B Testing | Increase revenue and conversions by comparing different versions of your websites or apps & detect the winning variation that will grow your business! | 5.6.0 | 260824 |
| Custom Reports | Standard reports answer common analytics questions. Custom Reports answers your questions. Build custom reporting views tailored to your goals, KPIs, and business requirements. | 5.6.1 | 260821 |
| WooCommerce Analytics | Drive more revenue, improve your sales funnel, and get accurate insights with our Matomo Analytics Ecommerce tracking integration for your WooCommerce. | 5.3.10 | 260818 |
| White Label | Give your users and clients access to a more streamline analytics experience that is less confusing and lets your own branding shine. | 5.0.6 | 260817 |
| Roll-Up Reporting | At a glance, see how several of your websites, mobile apps & shops are performing overall. Get new insights into your business & save time every day. | 5.0.16 | 260817 |
| Search Engine Keywords Performance | Discover which search keywords drive traffic, engagement, and conversions. Get the keyword insights behind "Keyword not defined" with data from Google Search Console, Bing Webmaster Tools, Yandex Webm. | 5.2.2 | 260817 |
| Media Analytics | Grow your business with advanced video & audio analytics. Get powerful insights into how your audience watches your videos and listens to your audio. | 5.0.17 | 260810 |
| Form Analytics | Increase conversions on your online forms and lose less visitors by learning everything about your users behavior and their pain points on your forms. | 5.4.0 | 260810 |
| Cohorts | Track your retention efforts over time and keep your visitors engaged and coming back for more. | 5.1.9 | 260810 |
| Funnels | Identify and understand where your visitors drop off to increase your conversions, sales and revenue with your existing traffic. | 5.5.1 | 260727 |
| Users Flow | Users Flow is a visual representation of the most popular paths your users take through your website & app which lets you understand your users needs. | 5.1.1 | 260720 |
| SEO Web Vitals | Improve your website performance, rank higher in search results and optimise your visitor experience with SEO Web Vitals. | 5.0.12 | 260712 |
| Multi Channel Conversion Attribution | Get a clear understanding of how much credit each of your marketing channel is actually responsible for to shift your marketing efforts wisely. | 5.0.12 | 260427 |
| Activity Log | Get a detailed audit log of all activities happening in your Matomo Analytics for increased security, risk management, and problem diagnostic. | 5.1.9 | 260427 |